Social Media
When Shawna started working on this client in February 2022, Instagram had 14,714 followers and Facebook had 446,798 followers. The TikTok account had just been created. Since then, her concepting and creating have helped the accounts soar.
2022 vs. 2025
Instagram followers: 145.5% increase (14,714 vs. 36,122)
Facebook followers: 5.03% increase (446,798 vs. 469,266)
TikTok followers: 10,268,100% increase (1 vs. 102,682)
Impressions: 30.91% increase (130,578,208 vs. 170,940,225)
Video views: 1548.23% increase (5,576,506 vs. 91,913,766)
Engagement Rate: 16.5%
Impressions: 13,795
Engagements: 2,279
Engagement Rate: 9.6%
Impressions: 4,376
Engagements: 421
Engagement Rate: 7.3%
Impressions: 9,113
Engagements: 1661
Engagement Rate: 3.7%
Impressions: 32,290
Engagements: 1,208
Engagement Rate: 23.1%
Impressions: 220,252
Engagements: 50,804
Engagement Rate: 16.5%
Impressions: 91,067
Engagements: 15,037
Engagement Rate: 10.9%
Impressions: 47,783
Engagements: 5,203
Engagement Rate: 7.1%
Impressions: 80,218
Engagements: 5,681
Strategy Deck
Shawna Rose Dyer 